In an effort to support the growth and longevity of our countries ski areas, Nature Partners and Mountain Riders Alliance are helping diversify the use and seasonality of these important assets, bringing new sources of revenue to ski areas, and opening these beautiful venues to event producers and to the community for increased access and opportunity.
Nature Partners and Mountain Rider’s Alliance Partner to Bring Diverse Events to Community Ski Areas
A partnership designed to bring concerts, festivals, races and events to participating ski areas
SAN FRANCISCO, CA – July 15, 2015
Nature Partners LLC and Mountain Rider’s Alliance LLC (MRA) are creating a partnership to develop diverse types of exciting opportunities at underutilized ski areas. This new partnership, Mountain Playground Presents, will produce unique branded events and collaborate with other promoters who seek to produce concerts, festivals and lifestyle events at these underutilized venues.
Dan Braun and Zachary Carson, co-founders of Nature Partners, bring over 40 years of recreation, hospitality and event experience to this partnership. Nature Partners specializes in working with underperforming and outdated nature-based assets of all types to improve their properties and operations, and connect these assets with new business opportunities.
Mountain Rider’s Alliance was formed to assist smaller, community ski areas in becoming sustainable Mountain Playgrounds. Along with the debilitating affects of climate change, many ski areas are facing rising expenses and aging infrastructure. As a result, they need to focus on non-snow activities to stay in business.
“Often times community ski areas could double as amazing venues for live music, festive events and great competitions,” said Jamie Schectman, MRA CEO and co-founder. “But many operators simply don’t have the network, expertise or bandwidth to throw large scale events lipitor medicine. Mountain Playground Presents and our new partnership with Nature Partners will be that solution at our partner ski areas.”
“Through our partnership with MRA, we have determined that many ski areas desire and could greatly benefit from our services,” said Dan Braun, co-founder of Nature Partners. “We look forward to bringing fun, meaningful and memorable events, festivals and races to ski areas around the country as well as other assets needing our assistance.”
About Nature Partners:
Nature Partners helps land owners increase their revenue potential while helping communities and business owners discover new locations to launch events, festivals, retreats and more. By shifting how underutilized and sometimes distressed assets are used (ski resorts, summer camps, private ranches, farms and parks), we strengthen these properties and create new places for people to engage. To learn more about Nature Partners and register for the Nature Partners Network property database visit www.naturepartners.com.
About Mountain Rider’s Alliance:
Mountain Rider’s Alliance LLC was founded in 2010 to bring the triple-bottom-line to the ski industry. MRA’s goal is to create a geographically diversified portfolio of like-minded, smaller and independent ski areas that will drive down expenses through increased purchasing power, while increasing efficiencies (and profit) through best shared practices and centralized services.
For all inquiries, please contact Zach Carson at email@example.com
For inquiries related specifically to Mountain Riders Alliance, please contact Jamie Schectman at firstname.lastname@example.org