Did you know that the Outdoor Race Industry has grown 300% since 2010? Additionally, the Obstacle/Mud Run sector has grown 20x in the last five years? More than ever, people are attracted to these events, and are flocking in droves to participate. And this has attracted big business – even Richard Branson is getting on board!
Forbes just published an article entitled ‘Why Big Business Loves Marathons‘. It explains both the opportunity and reasons for such a rapid growth in this sector.
Why is this important and how does this relate to Nature Partners? We are building an online match-making service created to connect business, events and recreation with appropriate land assets. The growth of this sector represents people’s desire to stay healthy, active and participate with community in beautiful settings. Many of these events are held in cities, but many of the events in this sector fit perfectly into nature-based venues. If you own a coastal farm, have a summer camp with lots of land, or a private ranch near a major urban center, your property might be a great fit to host one of these events. Ever consider hosting a long-distance race, or using your land to host the newest adventure race? There might be a pot of gold at the end of the tunnel!
Nature Partners helps facilitate these types of connections, for both the Land Owners (who might be a great host) and the Land User (or race organizer in this case) who needs a special venue to launch their ideas.