Jamie Schectman moved to Lake Tahoe, CA in 1987 to pursue his dream of living in the mountains. Through his early years as a ski bum, he grew concerned of the direction the ski industry was taking. After witnessing some of the adverse effects big business was having on mountain communities, he founded the Mountain Rider’s Alliance, created to assist community and independent ski areas to be more sustainable. He has served on various non-profit boards and is currently an ambassador for The Climate Reality’s 100% committed campaign. Jamie was nominated for a SAMMY in 2014, awarded to emerging stars in the ski industry. Jamie believes that getting more people outside is the key to world peace and is passionate about protecting the outdoors for future generations.