Larry Kopald has been a communications and branding professional for over twenty-five years, working at some of the world’s top advertising agencies. He has overseen the advertising for brands ranging from McDonalds to American Express to Honda, and has helped launch multibillion brands like Acura, Oracle, and Huggies. Larry has also been a lifelong environmentalist serving on boards like Oceana, the National Marine Sanctuaries, 1% For The Planet and others. He has done the environmental communications for the UN and the Olympics, and his work for the Earth Communications Office was seen in over 100 countries by over a billion people. Larry has been nominated for both Emmy and Grammy awards and now focuses much of his time leading The Carbon Underground.